There has been a continuing trend of taking the tried and true SUV design that has been around for decades and, with a bit of surgery, changing it into something less practical to create a “coupe” version. You can credit the BMW X6 for starting this trend back in 2007, but since then, more and more manufacturers have offered a sloped-roof version of many of their SUVs.

In early January, I photographed the flagship Genesis G90 for Genesis Halifax, and two weeks later, I returned to photograph the new G80, the Genesis sibling and one of the latest additions to the Genesis electric lineup. The Genesis Electrified G80 (yes, that’s what it’s technically called) is the latest electric offering from Genesis, as the 2023 model takes the mid-size sedan into the electric market.

Recently, I had the opportunity to photograph the 2023 Genesis G90 for Genesis Halifax. The newest G90 includes the recent design language that Genesis calls “athletic elegance,” which, amongst other features, includes the now recognizable crest grille and the ultra-thin, two-line headlamps. The design overall is not unlike the 2023 G80 besides the size, and without having both the G80 and G90 side-by-side, one could be mistaken for the other.