In the summer, Steele Mitsubishi, Halifax, Nova Scotia’s Mitsubishi dealership, asked me to photograph one of their vehicles for an upcoming billboard campaign. The only creative request I was provided for this shoot was to photograph the vehicle in a recognizable Halifax location, as the purpose was to advertise the Halifax dealership specifically.

I work with several car dealerships locally. During the warmer months, I can take the vehicles off-site for photo shoots around the city utilizing various backgrounds and lighting conditions. Sometimes, this is the only option as some vehicles are limited, some are new arrivals, and many are in high demand. That means keeping the kilometres low.

The Hyundai Ioniq 6 is the newest electric car from Hyundai, and with it arriving at Canadian dealerships now, I had the opportunity to take one off-site for an evening photo shoot. Thank you to Steele Hyundai in Halifax for allowing me to capture photos of their newest arrival.

Earlier this year, I worked with Steele Mitsubishi in Halifax to photograph the current model of their flagship SUV, the 2023 Mitsubishi Outlander. The Outlander is Mitsubishi’s highest-selling model, and the 2023 Outlander PHEV (plug-in hybrid electric vehicle) improves over the 2022 model with a new design, improved interior, a 2.4L engine delivering more power, and a larger capacity battery, to name a few.

In early January, I photographed the flagship Genesis G90 for Genesis Halifax, and two weeks later, I returned to photograph the new G80, the Genesis sibling and one of the latest additions to the Genesis electric lineup. The Genesis Electrified G80 (yes, that’s what it’s technically called) is the latest electric offering from Genesis, as the 2023 model takes the mid-size sedan into the electric market.

The F82 BMW M4 debuted for the 2015 model year and replaced the E9* series of the M3. With the introduction of the 4-series in 2014, a shift in nomenclature was needed, and the new M equivalent of the 4-series took the name of M4, with the M3 name reserved for the four-door model only. This new series was also the first to introduce turbocharging to the M3/M4 line-up, replacing the V8 in the E9* series with a 3-litre, twin-turbocharged straight-six that developed 425bhp.

Recently, I had the opportunity to photograph the 2023 Genesis G90 for Genesis Halifax. The newest G90 includes the recent design language that Genesis calls “athletic elegance,” which, amongst other features, includes the now recognizable crest grille and the ultra-thin, two-line headlamps. The design overall is not unlike the 2023 G80 besides the size, and without having both the G80 and G90 side-by-side, one could be mistaken for the other.

A car dealership needs to have photos of the cars they sell. They need to advertise what they offer and want their customers to see what they are shopping for in detail. If you are interested in working with car dealerships, you have probably noticed that they already have plenty of photos. These are usually standard photos of the same angles with the same backgrounds (sometimes poorly Photoshopped) and repeated for every car they have in stock.